Thaum koj xav tau ib qhov kev tshaj tawm zoo rau qee yam khoom muag, haiv neeg advertising feem ntau siv. Feem ntau qhov kev xaiv no yog siv rau hauv Internet thiab ua rau kev muag khoom nce. Dab tsi yog haiv neeg advertising thiab ua li cas nws txawv ntawm lwm hom khoom nce qib peb qhia kom paub.
Native advertising - dab tsi yog nws?
Qhov hom ntawm advertising yog qhov nyuaj kom paub qhov txawv ntawm cov ntsiab lus zoo tib yam, raws li nws tsis pom kev, tsis mob siab thiab tsis xyeej lwm cov ntawv nyeem. Ntawm no, txhua tus neeg siv tuaj yeem pom cov ntaub ntawv tseem ceeb rau nws tus kheej, ib qho tswv yim tseem ceeb thiab nyob rau theem ntawm cov neeg txawj ntse xav siv nws siv. Hom kev tshaj tawm yog kev tshab xo tshab, kev xa ntawv, cov lus teb uas tsis yog tshaj tawm, cov lus nug txog cov teeb meem, lossis kev xeem. Qhov hom ntawm kev tshaj tawm yuav tsum yog stylistically zoo li lub tsev kawm ntawv uas nws nyob, thiab tib lub sij hawm zoo li ib yam ntawm cov khoom siv.
Native advertising - hom
Muag cov khoom muag tsis muag lossis muaj qee yam kev pabcuam nrog kev pab los ntawm haiv neeg advertising, uas feem ntau siv hauv Is Taws Nem. Txoj kev los ntawm kev txhawb cov khoom no yog suav tias yog qhov feem ntau, vim tias nws yuav pab kom muaj kev nyiam. Haiv neeg lossis raws li nws yog hu ua natural advertising faib rau cov hom no:
- Advertising posts nyob rau hauv kev tes hauj lwm . Ntawm lawv muaj peev xwm ua tau cov lus tshaj tawm hauv Facebook, VK, Classmates. Muaj lub hauv paus txaus rau qhov kev txaus siab, uas yuav txuag lub sijhawm rau kev txiav txim siab tam sim ntawd.
- Blocks "Ntxiv rau ntawm lub ncauj lus . " Yog hais tias tus neeg siv tau nyeem ob los yog plaub cov khoom ntawm lub ncauj lus, ces qhov kev tshaj tawm twb paub lawm tias koj yuav tseem nyeem thiab yog li ntawd muab koj rau lawv.
- Tshooj . Nyob rau hauv nws daim ntawv nws tsa li cov ntaub ntawv xov xwm, cov khoom tsim tawm.
Cov ntaub ntawv txhawb nqa
Yuav kom tsis pub tshaj tawm txog qee cov khoom, lub tuam txhab tau yuam kom muaj ib tsab xov xwm rau ntawm qhov chaw uas cov neeg tuaj yeem cog qoob loo. Nyob rau tib lub sijhawm, cov ntsiab lus ntawm tsab xov xwm yuav tsis txawv ntawm ib qho tawm los ntawm qhov chaw muab kev pab, thiab cov kev pabcuam lossis cov khoom tshaj tawm yuav raug hais. Tag nrho cov txiaj ntsig ntawm qhov khoom yuav tsum tau tsim nyob rau hauv daim ntawv ntawm pab tswv yim, thiab lub motivation rau yuav yuav pab raws li ib qho kev piav qhia ntawm kev vam meej kev siv, los yog ib tug sib piv nrog lwm yam khoom uas zoo sib xws.
Lub hom phiaj ntawm kev tshaj tawm yog tsim ntawm qee cov ntsiab lus tshaj tawm nyob rau hauv daim ntawv ntawm ib tsab xov xwm tseem ceeb, xws li ua ib qho kev sib txawv ntawm kev yees duab, siv cov sparkling kev lom zem los yog ib qho kev sim kom to taub txog cov ntsiab lus tseem ceeb. Lub hom phiaj tseem ceeb ntawm hom kev tshaj tawm no yog los txuas ntxiv rau cov neeg tuaj saib thiab, yog tias ua tau, ua rau kis kab mob.
Cov lus qhia kom ntxaws
Txhim kho lub ntu ntawm cov lus pom zoo yuav tsis yooj yim (saib qhov piv txwv ntawm youtube). Ua li no, nias "nce qib" thiab xaiv ib qho ntawm cov kev xaiv:
- Tshiab nyob rau hauv cov channel - koj yuav pom zoo kom pom lub xeem downloaded movie.
- Xaiv cov yees duab, lossis playlist - koj tuaj yeem hais kom tau ib yam khoom los ntawm daim ntawv, los yog los ntawm URL. Yog tias koj xaiv qhov kev xaiv no, koj tuaj yeem ntxiv cov lus uas tshwm ntawm ib sab yeeb yaj kiab los yog playlist.
- Optimize - lub cev yuav tuaj yeem txiav txim siab txog nws lub sijhawm los txais kev qhia cov ntsiab lus pom zoo, raws li cov ntaub ntawv saib. Yog tias koj tau pib lub sij hawm pib ntawm lub tso tawm, nws tsuas yog siv rau thaum lub sij hawm qib siab tsis tuaj yeem txiav txim siab.
Kev tshaj tawm hauv xov xwm kab
Native advertising nyob rau hauv kev tes hauj lwm feem ntau siv. Feem ntau, me me advertising posts yuav pom hauv xov xwm kab. Qee zaum xws li cov ntaub ntawv yog ib txoj kev tshaj tawm ntawm qee yam khoom lossis kev pabcuam, thiab qee zaum cov ntsiab lus tsis zoo, thiab nws tsis yooj yim to taub tias cov khoom tau tshaj tawm rau nws. Xws li cov ntawv yog cov ntaub ntawv xov xwm hauv kev xwm txheej thiab nthuav qhia rau cov neeg siv kev sib txuas lus .
Haiv neeg lub npe - piv txwv
Piv txwv ntawm cov hom kev tshaj tawm no yeej muaj ntau heev. Kev vam meej tuaj yeem piav raws li ib qho piv txwv luam tawm rau Buzzfeed advertising, thiab txhawb nqa los ntawm Acuvue - "11 lus zoo heev txog koj ob lub qhov muag uas koj tsis paub txog." Cov ntsiab lus no yog qhov tseem ceeb rau lub lag luam. Nws yog tsim nyog sau cia hais tias tag nrho cov lus tseeb yog fascinating thiab tsim nyog ntawm peb paub. Ib tsab xov xwm nthuav tawm los ntawm Acuvue hom yog ib tug qauv ntawm kev vam meej ntawm daim ntawv qhia teb chaws. Feem ntau yog cov haiv neeg nyob hauv kev sib txuas lus.
Yuav ua li cas tua ib txwm lub teb chaws?
Feem ntau, cov neeg muag khoom txaus siab xav ua qhov tsim qhov zoo tshaj plaws hauv haiv neeg qhov tsim. Khiav nws tsis yog li nyuaj. Ua kom tau qhov no, koj yuav tsum xaiv qhov chaw kawm ntawv uas tsim nyog thiab muab cov ntsiab lus tsim nyog. Nyob rau tib lub sijhawm, lub tsev kawm ntawv yuav tsum nyob ze rau qhov kev kawm ntawm qhov khoom muag. Ua tib zoo xaiv lub platform yog tus yuam sij rau kev tshaj tawm txhua qhov kev tshaj tawm. Yog tias koj xaiv ib qhov chaw tsis raug cai los txhawb qhov khoom, koj tsis tuaj yeem txhawb kev qee yam khoom tshaj tawm lossis cov kev pab, tab sis kuj ua rau tag nrho cov phiaj xwm.